Fashion Sparkle Store

CONTENT CREATION

disciplines

ART DIRECTION

PHOTOGRAPHY

BRANDING

Content creation for a local fashion store that supports emerging designers in launching their own fashion labels. The store provides shelf space in its showroom for designers to showcase their work, giving them a platform to reach a broader audience. It also hosts workshops aimed at educating and supporting local talent, offering guidance on everything from design techniques to business strategy. Additionally, I was responsible for organizing and directing photoshoots to produce brand-aligned imagery that effectively represents the store and its featured designers. By fostering collaboration within the local fashion community, the store helps promote sustainable, homegrown fashion. My role also involved managing the store's online presence, ensuring the brand maintains a cohesive identity across all platforms.