Ucare -

Ucare

CORPORATE IDENTITY

disciplines

ART DIRECTION

BRANDING

PHOTOGRAPHY

UX / UI

This branding project for the University of British Columbia focused on their on-campus gift order and delivery system. The branding included in-house product photography and was designed with a vibrant, bubbly look and feel to resonate with student values and campus life. The service allows parents and friends to easily send thoughtful gifts to loved ones studying on campus, creating a meaningful way to bridge the emotional and physical distance families experience when students are studying far from home. The design aimed to evoke warmth, connection, and the joy of giving, while ensuring a seamless and engaging user experience.